FOR US TECH, SAAS & AI COMPANIES
Expanding to Europe? Navigate GDPR & the EU AI Act.
Practical GDPR and EU AI Act guidance for US technology, SaaS and AI companies entering or operating in the European market.
YOUR TECHNOLOGY
US ambition. European clarity.
GDPR / EU AI Act / Market entry
Independent advice from Vienna. Built around your product and your business.
You focus on your technology and business. I help you navigate European GDPR and AI regulation.
A new market. A different regulatory framework.
European privacy and AI rules can apply even when your company is based in the US. Offering services to people in the EU, monitoring their behavior or bringing AI products to Europe can raise obligations that differ from US requirements. The starting point is understanding your product, data flows and role.
Does GDPR apply to our company?
Do we need an EU representative?
Can we transfer European personal data to the US?
What agreements do European customers need?
Does the EU AI Act apply to our AI product?
What documentation and governance do we need?
European requirements. Practical next steps.
From an initial regulatory readiness review to ongoing implementation support, I help founders and business teams turn European requirements into workable decisions.
01 / PRIVACY
GDPR & European Privacy
Practical GDPR advice for US companies doing business in Europe. Understand your obligations, map processing structures and prepare privacy documentation, data transfer arrangements and a workable compliance setup.
02 / AI GOVERNANCE
EU AI Act & AI Governance
Assess how the EU AI Act applies to your AI product and your role. Identify relevant requirements, documentation, governance and implementation priorities, taking account of the Act’s phased application.
03 / MARKET ENTRY
EU Market Entry – Privacy & AI
Prepare to launch or expand software, SaaS, AI products and digital services in the EU. Bring privacy and AI compliance into your market-entry planning early, with clear priorities for your team.
04 / EUROPEAN CONTACT
GDPR Representative / European Contact
Assess whether your non-EU company needs an EU representative under Article 27 GDPR, including relevant exceptions. Understand the role, responsibilities and next steps for establishing an appropriate European contact.
05 / DATA & CONTRACTS
Contracts & Data Processing
Review and prepare GDPR-related contractual documentation: Data Processing Agreements, controller and processor arrangements, subprocessor terms and international data transfers. Align your contracts with how your product actually works.
06 / READINESS CHECK
Compliance Check / Regulatory Readiness
A practical review of your current product and operational setup. Identify key GDPR and AI Act requirements, gaps and risks, then leave with prioritized next steps rather than an overwhelming checklist.
© Matthias Wagner
European expertise. Direct personal contact.
Mag. Dr. Sandra Huber, MA
I am an Austrian legal professional, independent privacy consultant and certified AI Manager based in Vienna. I specialize in European data protection and AI regulation, helping businesses translate GDPR and EU AI Act requirements into practical implementation.
You work directly with me: a European regulatory partner with a legal background, a business-oriented approach and experience at the intersection of privacy, compliance, HR and technology.
My consulting focuses on European requirements.
US INNOVATION / EUROPEAN PERSPECTIVE
Bridge the gap. Keep your business moving.
Europe is an attractive market for technology and AI — but regulatory requirements need to be considered early. I help you identify what applies, what needs to be implemented and what can remain simple.
Whether you are a startup preparing your first EU launch or a SaaS provider expanding an established product, the goal is clarity: proportionate steps that reflect your technology, your customers and your European plans.
What US companies should know before entering Europe
GDPR can apply without an EU office. Under Article 3 GDPR, a US company may be subject to European data protection rules when it offers goods or services to people in the EU or monitors their behavior there. The assessment depends on your activities; an EU-accessible website alone does not automatically mean GDPR applies.
An EU representative is not required in every case. Article 27 GDPR can require certain companies without an EU establishment to appoint a representative. Relevant exceptions and the nature of your processing must be assessed. A representative is a distinct role from a Data Protection Officer.
EU–US data transfers need an appropriate legal basis. Depending on the recipient and circumstances, options may include the EU–US Data Privacy Framework for participating certified organizations, Standard Contractual Clauses or other applicable GDPR mechanisms. The appropriate approach depends on your actual data flows.
The EU AI Act looks at your role and your AI system. US providers may fall within its scope when placing AI systems or general-purpose AI models on the EU market, and other territorial rules may also apply. Obligations differ by role, risk classification and phased application dates. A product-specific assessment is the starting point.
Planning to bring your technology to Europe?
Let’s discuss your product, your European plans and the GDPR or AI Act requirements that may apply.
Request a call by email. Tell me briefly about your company, product and preferred times, including your time zone.